3 Light - Prelude.Agency

The Ask

To create compelling promotional videos that highlight the unique features, design, and lifestyle offered by The Cordish Companies’ luxury apartment complexes, elevating their marketing efforts and driving engagement.

Defining the Vision

Our goal was to craft videos that went beyond showcasing the apartments and instead immersed viewers in the luxurious, vibrant lifestyle these spaces offer. Each video needed to capture the unique identity of its respective property while maintaining a cohesive brand narrative for The Cordish Companies.

The Approach

A storytelling-driven video strategy designed to inspire and engage potential residents.

Highlighting Unmatched Amenities

Each video showcased the premium features of the apartments, from breathtaking rooftop views and resort-style pools to cutting-edge fitness centers and spacious interiors. By combining dynamic visuals and engaging narratives, we captured the essence of upscale living in downtown Kansas City.

Capturing the Downtown Vibe

To emphasize the unparalleled location, the videos integrated scenes of Kansas City’s vibrant urban culture, highlighting the proximity to entertainment, dining, and nightlife. This placed the apartments within the context of an active and exciting downtown lifestyle.

Polished and Purposeful Production

Every detail of the production process was meticulously crafted, from storyboarding to post-production. Cinematic shots, seamless transitions, and high-quality editing ensured that each video communicated sophistication and modernity, resonating with the target audience.

The Impact

The promotional videos for One Light, Two Light, and Three Light exceeded expectations, becoming cornerstone assets in The Cordish Companies’ marketing campaigns. By pairing striking visuals with a strong narrative, the videos successfully elevated the brand and significantly boosted interest in the properties. The series played a pivotal role in highlighting the luxurious lifestyle offered by these premier apartment complexes, helping position them as the ultimate choice for downtown living.