From Calling to Becoming - Prelude.Agency

The Ask

To refresh Trevecca’s outreach campaign theme, “From Calling to Becoming” with a modern and cohesive design system, engaging messaging, and an anthem video that resonates with prospective students and captures the spirit of the university.

The Approach

A campaign refresh that seamlessly blended design, storytelling, and strategy to engage and inspire.

Designing the Campaign

We developed a cohesive style guide that defined the visual identity of the campaign. From typography to color palettes and imagery, the design system reflected Trevecca’s dynamic and welcoming personality while aligning with the overarching theme.

Crafting the Anthem Video

The centerpiece of the campaign was an anthem video that brought “From Calling to Becoming” to life. Through powerful visuals and heartfelt storytelling, the video showcased the transformative student journey, capturing the essence of Trevecca’s impact on their lives and futures.

Connecting Through Strategy

Guided by a strategic approach, we ensured that every element of the campaign worked together to tell a unified story. The messaging reinforced the university’s commitment to nurturing purpose and potential, creating an emotional connection with prospective students.

The Impact

The “From Calling to Becoming” campaign refresh successfully revitalized Trevecca Nazarene University’s outreach efforts. The cohesive design system and anthem video resonated with prospective students, enhancing their connection to the university’s mission and vision. This refreshed identity positioned Trevecca as a dynamic and supportive environment where students are empowered to grow into their calling.