General Assembly - Prelude.Agency

The Ask

To produce a world-class General Assembly event that engaged attendees both on-site and online, creating a transformative experience through powerful storytelling, innovative branding, and seamless production.

Defining the Vision

The goal was to create an atmosphere that reflected the denomination’s global reach, celebrated its mission of hope, and resonated deeply with a diverse audience. By combining creative storytelling with immersive design and strategy, we sought to deliver an event that would inspire and connect across cultures and continents.

The Approach

A holistic strategy that combined branding, video production, and event execution to bring the vision to life.

Theme Development and Branding

We crafted a unified theme and visual identity that reflected the Church of the Nazarene’s mission and values. This cohesive branding was integrated into every aspect of the event, from stage design to signage, creating a seamless and immersive experience for attendees.

Storytelling Through Video Production

Thematic Openers: Each day began with an inspirational video introducing the event’s daily themes. These cinematic openers set the tone for the day, engaging and energizing the audience.
Global Stories: To highlight the denomination’s international impact, we traveled to six regions around the world, capturing powerful stories of faith and hope. These videos celebrated the Church of the Nazarene’s global mission and connected attendees to the broader community they are part of.

On-Site Event Production

Our team ensured every detail of the event was executed flawlessly, from dynamic stage presentations to seamless livestreaming for the global audience. The production emphasized accessibility and inclusivity, ensuring every attendee felt a part of the experience.

The Impact

The Church of the Nazarene’s General Assembly was a transformative event that left a lasting impression on attendees and viewers alike. Through compelling storytelling, innovative branding, and flawless production, the event reinforced the denomination’s mission and inspired its global community to move forward with hope and unity.