The Ask
Create a bold, unifying conference identity—one that would carry through every facet of the experience, from early promotion to in-person engagement to post-event activation. The challenge: to connect hearts and minds through a high-impact event that moved attendees to action.
Defining the Vision
The vision behind M25 was rooted in a clear call to movement. The Church of the Nazarene sought to rally leaders around compassion, justice, and service. Prelude collaborated with their team to define a central theme and brand system that could connect the event’s visual identity, messaging, and experience.
Stories That Move People
We captured transformative narratives across North America, creating emotional, story-rich films that grounded the experience in real human impact.
Visual Language in Motion
Beyond story films, we delivered a unified suite of video content—motion graphics, promotional assets, and screen packages—to carry the brand’s voice across every frame.
Leading the Experience
Prelude led end-to-end event production on site, translating strategy into seamless execution—from staging and playback to technical direction and brand delivery.
Bringing the Vision to Life
We crafted the M25 identity to embody motion, urgency, and hope. Built for global resonance, the flexible system transcended borders, platforms, and generations.
Designing the Journey
From digital touchpoints to physical spaces, we shaped a cohesive environment that guided and inspired attendees every step of the way.
Building the Digital Core
We developed a central hub—website and app—to power connection, communication, and continuity throughout the event lifecycle.
The Impact
The M25 conference empowered over 3,500 leaders with a renewed sense of calling, clarity, and community. From the smallest visual detail to the most stirring moment on screen, every part of the event worked together to inspire movement and mission.
