Northwest Nazarene University

The Ask

To reimagine Northwest Nazarene University’s brand identity, messaging, and website, creating a cohesive communication strategy that resonates with prospective students, current students, and alumni, while introducing a unifying theme that captures the essence of NNU’s mission.

Defining the Vision

Our goal was to elevate NNU’s brand by aligning its identity with its mission of transforming lives through education and faith. By crafting a modern and cohesive design system, introducing “Here for Good,” and developing a robust digital presence, we aimed to unify NNU’s messaging while positioning the university as a leader in higher education.

The Approach

A holistic strategy to refresh the brand and build a powerful digital platform.

Introducing “Here for Good”

Through close collaboration with NNU, we developed the unifying theme “Here for Good,” a statement that reflects the university’s steadfast presence in its community and its mission to create enduring impact. This theme served as the foundation for the refreshed messaging and branding, appearing across all touchpoints to unify and inspire.

Branding and Identity Refresh

The refreshed branding embraced NNU’s legacy while modernizing its visual identity. A cohesive design system unified collateral materials, ensuring consistency across all platforms. The updated look and feel, combined with the “Here for Good” messaging, positioned NNU as a dynamic and approachable institution for today’s students.

Designing a New Digital Hub

The website redesign served as the centerpiece of the project. Built to inspire and engage, the site featured streamlined navigation, high-quality visuals, and clear messaging. The theme was integrated throughout the digital experience, reinforcing the university’s mission and values.

The Impact

NNU’s brand refresh and new website have transformed how the university tells its story and connects with its audience. The introduction of “Here for Good” has unified communications and inspired engagement, while the new digital platform has elevated their online presence, making it easier for prospective students and alumni to connect with the university’s mission.