The Ask
To redefine MNU’s brand identity, develop a unifying tagline, and create a manifesto video that embodies the spirit of the university while appealing to a new generation of students.
Defining the Brand
To shape MNU’s refreshed identity, we began with a deep exploration of its challenges, values, and aspirations. Through a facilitated, two-day strategy session, we worked alongside MNU leaders to prioritize organizational goals and define the university’s key brand pillars. These insights became the foundation for the refreshed brand, reflecting their personality and purpose.
The Approach
A comprehensive branding and messaging strategy that unified MNU’s story and brought it to life across touchpoints.
Crafting the Tagline
Guided by MNU’s mission, we developed the tagline “Pioneer for Life”—a rallying cry that speaks to the university’s commitment to fostering leadership, resilience, and impact in its students.
Refreshing the Visual Identity
The updated logo combines a modern aesthetic with timeless elements that honor MNU’s heritage. The shield, columns, and typography reflect the university’s history, current momentum, and aspirations for the future, creating a design that resonates across generations.
Bringing the Brand to Life
The manifesto video serves as a centerpiece of the rebrand, capturing the pioneering spirit of MNU through powerful visuals and storytelling. Designed to inspire and connect, the video underscores the university’s dedication to creating a community of innovators and changemakers.
The Impact
MNU’s brand refresh has reinvigorated its presence, aligning its visual identity and messaging with its mission. The updated logo and tagline have unified the university’s communications, while the manifesto video has inspired new levels of engagement. The new website has increased conversions, and page views, and decreased bounce rates, driving measurable impact across the university.
