QTS Datacenters Website - Prelude.Agency

The Ask

To create a website that communicates QTS’s technological capabilities, simplifies complex offerings, and delivers a user-friendly experience for potential and existing customers.

Defining the Vision

Our goal was to create a platform that aligned with QTS’s innovative brand, clarified their services, and empowered users to explore their solutions with confidence. By focusing on clarity and engagement, we sought to create a website that served as both a resource and a showcase of QTS’s expertise.

The Approach

A strategy-driven website redesign centered on user experience and QTS’s technological edge.

Simplifying Complex Solutions

The site’s information architecture was restructured to make QTS’s diverse range of services more accessible. By organizing offerings into intuitive categories and streamlining the navigation, users can easily find and understand the solutions relevant to their needs.

Showcasing Innovation

The website highlights QTS’s position as an industry leader. Clean visuals, engaging animations, and strategic storytelling communicate their expertise and the transformative impact of their solutions.

Building for Performance and Flexibility

Developed with a robust CMS, the site empowers QTS’s team to update content seamlessly, ensuring the platform remains relevant as their offerings evolve. The backend infrastructure was designed to handle QTS’s growing digital needs, from content scalability to enhanced site performance.

The Impact

The new QTS website has become a cornerstone of their digital strategy, improving user engagement and solidifying their position as a trusted partner in the technology space. Every element of the website—navigation, typography, imagery, and motion—was thoughtfully crafted to enhance accessibility and reflect QTS’s commitment to excellence. The result is a digital platform that not only elevates their brand but also sets a new standard for user-centric design in the data center industry.