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COR-Hero
Resurrection
The United Methodist Church of the Resurrection, with over 30 years of history and nearly 25,000 members, is one of the largest and most influential congregations in the United States. As a cornerstone of the Kansas City community and a beacon for faith-driven service, Resurrection recognized the need to refresh its brand to reflect its evolution and expanding influence. Partnering with Prelude, Resurrection sought to modernize its identity while preserving the rich heritage and mission that define the church.

The Ask

To reimagine Church of the Resurrection’s branding and digital presence, creating a modern logo, cohesive brand architecture, and a user-friendly website that reflects its leadership in the community and aligns with its mission to inspire and empower.

Defining the Vision

The goal was to craft a refreshed identity that honors Resurrection’s history while positioning the church as an accessible, welcoming, and dynamic faith community. By focusing on clarity, inclusivity, and impact, we aimed to create a brand that resonated with current members and invited new ones to engage.

The Approach

A strategic and creative refresh that unified Resurrection’s identity across platforms and touchpoints.

Modernizing the Brand

The new logo simplifies and elevates the church’s visual identity, reflecting its commitment to growth and inclusivity. By shortening the name to “Resurrection,” the brand embraces its approachable and welcoming personality while maintaining a sense of tradition and purpose.

Crafting a Cohesive System

We developed a comprehensive brand guide to ensure consistency across all collateral, signage, and digital assets. The updated architecture unifies the church’s message and aesthetic, providing a clear and inspiring framework for all communications.

Crafting a Cohesive System

We developed a comprehensive brand guide to ensure consistency across all collateral, signage, and digital assets. The updated architecture unifies the church’s message and aesthetic, providing a clear and inspiring framework for all communications.

Designing an Engaging Website

The redesigned website serves as a central hub for Resurrection’s members and visitors, offering intuitive navigation and a streamlined user experience. From sermon archives to event registration, the platform empowers users to connect with the church’s offerings and mission.

The Impact

The brand refresh and website redesign have reinvigorated Resurrection’s presence in the Kansas City community and beyond. The updated identity and digital platform have enhanced engagement, unified communications, and positioned Resurrection as a vibrant and forward-thinking faith community.

Our Role

Strategy
Rollout Campaign Assets
Design
Brand Architecture
Brand Guide
Collateral Design
Logo Design
Signage
Website Design
Digital
Website Development
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8001 Metcalf Ave,
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Overland Park, KS 66204

913-808-3628
913-808-3628
hello@prelude.agency
hello@prelude.agency

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